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Here at Elder, we believe that nobody should have to go into a care home unless he or she wants to. We focus on quality, compassion and reliability. Meaning your needs are always in safe hands because we're here to help.

The problem: 97% of people say they don't want to end up in a care home and yet the vast majority of people receiving full-time care end up shoehorned into a solution they never wanted. Often alone and lonely, surrounded by people they don't know.

The solution: We're the alternative to residential care homes. We want your loved ones to be able to stay where they'll be happy, in their own home. They can stay where their memories are, sit in their garden, eat food they actually like and are even able to keep their pets. All while their needs are being cared for by a vetted, experienced live-in carer, perfectly matched to their needs and personality.

Elder is one of the fastest-growing companies in Europe - over 500% in the last 12 months. And we have no intention of slowing down. We’re building the alternative to the care home across the UK & Europe and aim to reshape how society looks after their elderly.